Larry Nusbaum is a results-driven executive with a distinguished career leading consumer-packaged goods, direct-to-consumer brands, and business services companies through transformational growth. Trained at Procter & Gamble and mentored by top-tier New York agencies including Interpublic Group’s Lowe Partners and Wells, Rich, Greene, Larry brings over 25 years of leadership across Fortune 500 corporations and private equity-backed ventures.
With a proven P&L and liquidity management track record, Larry has driven profitability across diverse categories such as hardlines, housewares, consumer electronics, soft goods, food and beverage, and personal care. His expertise spans both branded and private label markets, supported by best-in-class global manufacturing, international sourcing, logistics, ERP/CRM integration, and omnichannel distribution.
Larry has successfully led multi-office domestic and international teams across sales, marketing, and operations—serving a complex portfolio of B2B and B2C customers. He brings deep strategic insight into ecommerce, digital marketing, and online technology platforms, combined with operational acumen in plant management and supply chain excellence.
Additionally, Larry has deep experience in the home services, construction, and restoration industries, offering unique insights into residential building and service delivery. Recognized for his ability to scale businesses, optimize cross-functional performance, and lead through change, Larry continues to deliver lasting value in high-stakes, growth-oriented environments.