About Larry Nusbaum

Larry Nusbaum is a consumer products and brand-building executive with more than two decades of experience leading PE-backed growth platforms, turnarounds, and multi-channel sales organizations across CPG, retail, eCommerce, and global sourcing. He has served as CEO, CMO, COO, and operating partner for companies ranging from fast-growth DTC brands to $135 million international divisions, consistently delivering margin expansion, operational modernization, and commercial scale. Larry has led restructurings, built global procurement and manufacturing networks, executed M&A integrations, and driven significant revenue gains across categories including housewares, electronics, personal care, apparel, fitness, and home goods. His leadership includes transforming Midwest Trading Group through cost reductions and channel diversification, restructuring GlobeIn into a scalable subscription model, and turning around Ronco to achieve 63 percent topline growth and major industry recognition. A long-standing member of YPO, ACG, and TMA, Larry brings deep expertise in PE partnership, platform building, and cross-border supply chain execution.