John Cupp is a highly accomplished executive leader with extensive expertise in manufacturing, distribution, and supply chain optimization. As President of Taza Americas LLC, he has leveraged over 20 years of leadership experience to deliver impactful project management and fractional leadership solutions. His expertise spans Lean methodologies, ERP systems, quality frameworks, and operational efficiency, making him a sought-after strategist in the industry.
Throughout his career, John has successfully led organizations ranging from $25M to $100M+, overseeing manufacturing start-ups, warehousing operations, and infrastructure projects. His ability to streamline operations, enhance efficiency, and support strategic growth has earned him a reputation for transforming businesses in demanding markets.
John is also a co-founder and board member of ENDURO Technical Services of North America, a premier robotics, automation, and machine repair company. Under his leadership, ENDURO grew from $360K in revenue in 2021 to $9.5M in 2023, serving 50+ sites nationwide, including Amazon fulfillment centers and Tier-1 automotive manufacturers. His strategic vision and execution have positioned ENDURO as a leading provider of automation and technical services.
In addition to his executive roles, John has a strong track record in mergers and acquisitions (M&A), having secured $900K in start-up capital for ENDURO and successfully navigated union partnerships, financial projections, and market analysis. His financial acumen and strategic foresight have helped organizations achieve sustainable growth and operational excellence.
Beyond his corporate achievements, John is a recognized expert in workforce development, Lean management, and turnaround strategy. His leadership philosophy centers on empowering high-performance teams, developing competitive business strategies, and executing process improvements to maximize profitability.